Presenting Our JASPER

Proudly showing off our Silver JASPER award from Jersey Shore Public Relations and Advertising Association, for our video documentary, produced for The Pines at Whiting Continuing Care Retirement Community (CCRC)! Above, from left, video documentary producers Steve Lubetkin, president of Lubetkin Global Communications; Debbie Israel, president of PROFIT Communications; Charity Roszel, Pines at Whiting resident and one of the stars of the documentary; Bill Janson, president and CEO of The Pines at Whiting; Mary Jane Ousley, Pines at Whiting resident and another documentary star; and Paulette Kaufman, marketing, of Whiting, N.J.

PROFIT Takes the Silver JASPER Award for Documentary

By Debbie Israel, APR

President, PROFIT Communications

We're extremely proud to announce that PROFIT Communications has been awarded a JASPER Award, along with collaborator Lubetkin Global Communications of Cherry Hill, N.J., for video production! We snagged the Silver JASPER Award in the Television/Video Documentary category (10-30 minutes).

We were recognized by the Jersey Shore Shore Public Relations and Advertising Association (JSPRAA) for a documentary we produced for The Pines at Whiting, a continuing care retirement community (CCRC) in Manchester Township, N.J.

We worked alongside Lubetkin Communications to produce the 11-minute film, to interview residents at the retirement community, who explained, in their own words, why those considering a CCRC should make the move while they can enjoy activities and amenities there, rather than waiting until a health crisis forces an emergency decision.

"This video allows [prospective residents] to focus on the authentic concerns and possible vulnerabilities that come with aging," said Bill Janson, Pines at Whiting president. "The life situations our residents shared are a gift to future residents in how to plan well for the future."

This marks the fifth time in the last 10 years that PROFIT has been recognized by our peers in the industry from professional communications organizations.

Watch our award-winning video documentary here.