PR Blogger

PR Blogger
Our goal is to continue to share great ideas, resources and topical items affecting the communications industry with you more frequently. We hope you enjoy and find these posts educational, enlightening and entertaining. More important, we want to hear from you and get your feedback. And while you’re on-Site, take an extra couple of minutes to Contact Us to eRegister for a complimentary 1-hour PR / Marketing Communications consultation today. Learn how PROFIT Communications can assist you with small to medium-size projects to on-going programs.
Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Monday, August 6, 2012

Take an Active Role in Your Project



By Sarah Cocchimiglio
PROFIT Communications PR Assistant-Writer/Editor


Our house, before the addition.
As a writer and editor professionally, I never really considered myself a project manager until my husband, Anthony and I recently assumed the role of project managers earlier this year after finding out we were expecting – unexpectedly – last November. We rushed into action to build the addition we had been talking about for years.

First we had to build our team. We hired a contractor, which was no small feat: We live in a log home, so our atypical building project  required someone with specialized skills and experience. After extensive research we settled on a small, family operated log-home builder out of Lancaster County.

Next, we had to consider budget and timing. Because we had a baby on the way, we had a very firm deadline and budget. It was surprisingly easy to stay on track, because the builders were here every day and saw my belly getting bigger and bigger (and bigger). I doubt any of them wanted to still be here working when “the time” came. To stay the line financially, we made thoughtful, researched decisions and did some work ourselves.

We discovered that successfully orchestrating a project of this size required us to be flexible. We had a plan, but it was revised, tweaked and adjusted many times over the course of the building process. We could have dug in our heels, but that would have cost more time and money.

During the building process, one or both of us interacted with the contractors every day. We did walk-throughs to check out the progress, asked questions, flagged issues and kept lists of what still needed to be done. We took pictures daily not only to document the process from start to finish, but also to identify potential problems and solutions. Sometimes there were things – from keeping the site neat and clean to helping install pine paneling on the walls – that we had to undertake ourselves to keep the ball rolling.

Real World - Plan Your Work and Work Your Plan
In the business world, organizational skills like these can be indispensable. Without the ability to stay on track, projects are likely to miss their marks and their deadlines, and sometimes you just have to get in there and lend a hand.

And, of course, to-do lists are a project manager’s best friend.

Since we were organized, reasonable, flexible and goal-oriented, and because we used some elbow grease of our own, our addition was completed on time, and within budget. If you’ve ever been involved in a similar process you probably know how rare that is.

Our PROFIT Communications team members are account and project-management experts. We live by the motto, "Plan your work, and work your plan." Check out PROFIT's planning and management processes here. We use research, action, communication and evaluation (RACE) to ensure we meet your project and program objectives, timeline and budget. We also believe that personal and professional expertise go hand-in-hand.

Our house, after the addition!

Thursday, September 9, 2010

A Few Words on the Power of Collaboration

“Two heads are better than one.”

“There’s no ‘I’ in TEAM.”

“The more the merrier!”

OK, alright, we could keep going with the clichés, but the real point we want to make is that PROFIT Communications uses a collaborative operations model to get things done in a creative, affordable, timely and strategic way. How? Over the years we’ve built a custom, hand-picked group of experienced area professionals who avail themselves to regularly collaborate with PROFIT on projects and programs…small, medium and large.

The power of these collaborative relationships and network over time is incredible, as no two project / program teams built are alike. Call it the new, decentralized workplace or whatever you may, but the success of this model sans bricks and mortar is the result of a strong commitment to one another, clarity and consistency in communication, combined with a strong desire to create outcomes that meet and exceed objectives that positively impact results.

According to Merriam-Webster.com, col-lab-o-ra-tion (noun), is to work jointly with others or together especially in an intellectual endeavor. Our thoughts…to coin a popular English expression, we call it –
brilliant!