'Plan Your Work & Work Your Plan'

Creating a plan of action or your communications blueprint is still one of your best and most strategic public relations investments short and long-term. Lately we’ve seen a lot of businesses wanting to skip the plan, pass GO and collect their $$ so-to-speak. Shortcuts are great for certain things, but trying to execute a new Public Relations/Marketing Communications project and/or program without a plan is like building a house without a foundation, often resulting in low to ‘0’ results.

Pre-project planning and proper timing can more than double the likelihood of project and/or program success when you factor in PROFIT’s Planning Fast Five.

PROFIT’s Planning Fast Five:

• Proactive, ‘in-control’ project management ensures results, versus reactive, ‘out-of-control’ project management whereby results are significantly compromised.
• Timing is everything when it comes to having sufficient time to build a themed-campaign, establish sponsorship/partnership alliances, arrange for an honorary event chairperson or celebrity and establish key media and sponsorship relationships, just a few things that make the difference between a proactive and well-managed program, versus the reactive kind.
• Planning allows you to strategically leverage any and all marketing communications opportunities when part of a cohesive, integrated plan of action.
• Planning improves program metrics tied to successfully accomplishing program goals and objectives.
• Remember…positive results are the direct result of planning!