Q. Why consider using an eMarketing Communications program?
A. To communicate with a pre-exiting database on a regular basis where an initial relationship already exists to build awareness and business…bottom line.
Q. What makes PROFIT’s eMarketing Communications Program unique compared to traditional stock-based mailings?
A. Affordability, flexibility, frequency and the ability to specifically identify and reach the designated recipient.
Q. What key components ensure the success of PROFIT’s eMarketing Communications program?
A. The success and results derived from using this email marketing program have everything to do with an accurate and maintained database, message and timing.
Q. What kind of results can be anticipated when using this targeted eMarketing Communications Program?
A. PROFIT Communications began using this email marketing program in January ’06 to build awareness of the PR firm and to drive traffic to PROFIT’s web site, resulting in a blended 78% increase in all monitored web site categories to-date.
Q. How helpful are the reporting & tracking aspects of PROFIT’s eMarketing Communications Program?
A. Very important, in that you can identify who is opening the mailing, how often and who is driven to the web site to obtain additional information and resources. Further, this is an excellent way to identify new prospects/donors/volunteers, and to cross-sell new products and services.
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