It’s Inexpensive.
Email marketing is an affordable way to stretch a tight marketing budget – and whose isn’t these days? Unlike direct mail, email carries virtually no production, materials or postage expenses. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
It’s Effective.
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
It’s Immediate.
Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer,” or to learn more about this service.” Surveys can now be conveniently incorporated into almost all formats. Initial campaign response generally occurs within 72 hours of the time the email campaign is sent.
It’s Targeted.
Businesses can easily segment their lists using a variety of criteria or interest groups to ensure that promotions go to the individuals most likely to respond to your offer.
It’s Easy.
Nowadays there are web-based email marketing products available for small and medium businesses that include professional HTML templates or semi- custom designs, list segmentation and targeting capabilities, as well as automatic tracking and reporting capabilities.
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