Good reason to learn how to navigate the mommy blogosphere...Moms spend $2.1 trillion annually on everything from clothing to cars to health insurance. They are the world's largest target market and the competition for their attention is growing every day.
Study: 3 in 4 online women are active social media users
The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and Nielsen Company, indicates that 73 percent of online women are now active social media users, engaging weekly or more often with top social media platforms.
Among the key findings from the study, released last April:
The BlogHer-iVillage 2010 Social Media Matters Study, co-sponsored by Ketchum and Nielsen Company, indicates that 73 percent of online women are now active social media users, engaging weekly or more often with top social media platforms.
Among the key findings from the study, released last April:
- Blogs are second only to Internet search as the preferred media source for product purchasing information for BlogHer Network users.
- Blogs dominate the attention of BlogHer Network users (96 percent read blogs weekly or more often).
- Blog Her users are significantly more active with all three top social media platforms versus the average the average womon online (Blogs, Facebook, Twitter).
- Message boards/forums are second only to conversations with friends and family as the preferred source of product purchasing information for iVillage community users.
Excerpt from Public Relations TACTICS - May feature article by Emily Foshee, entitled: Navigating the mommy blogosphere: Reach the world's largest target market