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Tuesday, April 1, 2008

'In the Know…New, Emerging Communication Trends'

Effective Web Writing


Writing for the Web differs from writing for hardcopy! The trick to getting it right on the Web is in presenting text in a style compatible with how readers read online. Follow these criteria to ensure that your readers get the message you send:

Online readers:
  • Read 25 percent slower from a computer screen
  • Generally don't read word for word - they scan
  • Dislike large blocks of text

Further:
  • Be succinct. Write no more than half of the text you would for hardcopy.
  • Write for scanability. Users skim what they read online.
  • Use headings, highlights, bullets and hypertext to draw your readers in to the text.
  • Be excellent in the mechanics of your writing.

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