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Thursday, October 11, 2012

Being cellulary unconnected may be hazardous to your health



By Kelly Smith
PROFIT Communications Marketing Communications


As an adjunct to my previous post [Sept. 27th] on society’s obsessive reliance on our cellphones and other portable devices…we’ve come to find out according to a recent article in The Philadelphia Inquirer by Carolyn Davis that the latest anxiety disorder, Nomophobia is very real.

Really?  Yes, really.  And I admit to having a mini-panic attack when halfway to an all-day sports tournament, I fear having left my phone on the counter for a quick charge boost.  What would I have done ALL DAY if I didn’t—whew—find it at the bottom of my purse?? 

Panic or obsession is the question you need to ask yourself.  Incessant stimuli tease us to respond to cellphone bells like Pavlov’s dog!  It’s human nature to desire connections and a whopping majority of us get those daily tech touches now via our smartphone and other e-gadgets.  Each connection provides an intrinsic reward and when that “treat” gets severed, it can become debilitating, provoke anxiety or hurt relationships.

High Tech / High Touch
Let’s rewind to kinder, simpler times when John Naisbitt, author of “Megatrends,” coined the popular phrase, ‘high tech – high touch.’  He wrote, “In other words, the more high technology around us, the more the need for human touch.” 

Even better, next time you feel yourself in a similar Nomophobia-like state, simply pause and reflect on the old saying:  everything in moderation...

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